With the advent of video-on-demand services and digital video recorders, the way in which we consume media is undergoing a fundamental change. People today are less likely to watch shows at the same time, let alone the same place. As a result, television viewing, which was once a social activity, has been reduced to a passive and isolated experience. To study this issue, we developed a system called CollaboraTV and demonstrated its ability to support the communal viewing experience through a month-long field study. Our study shows that users understand and appreciate the utility of asynchronous interaction, are enthusiastic about CollaboraTV's engaging social communication primitives and value implicit show recommendations from friends. Our results both provide a compelling demonstration of a social television system and raise new challenges for social television communication modalities.