Who predicts better? Results from an online study comparing humans and an online recommender system.
Publication Type  Conference Paper
Year of Publication  2008
Authors  Krishnan, V.; Narayanashetty, P.K.; Nathan, M.; Davies, R.T.; Konstan, J.A.
Conference Name  ACM Conference on Recommender Systems
Conference Location  Lausanne, Switzerland
Pagination  211-218
Conference Start Date  10/23/2008
Publisher  ACM
ISBN Number  978-1-60558-093-7
Abstract  

Algorithmic recommender systems attempt to predict which items a target
user will like based on information about the user's prior preferences
and the preferences of a larger community. After more than a decade of
widespread use, researchers and system users still debate whether such
"impersonal" recommender systems actually perform as well as human
recommenders. We compare the performance of MovieLens algorithmic
predictions with the recommendations made, based on the same user
profiles, by active MovieLens users. We found that algorithmic
collaborative filtering outperformed humans on average, though some
individuals outperformed the system substantially and humans on average
outperformed the system on certain prediction tasks.

DOI  http://doi.acm.org/10.1145/1454008.1454042
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